The History of Pantone Matching System and How It’s Used in Packaging

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Pantone Matching System is a standardized color reproduction system. It allows manufacturers in different locations to create colors with the same name. PMS is used by graphic designers, product designers, and printers to communicate and specify colors. The Pantone system has been widely adopted by the printing industry because it eliminates the need for guesswork when reproducing colors.

1. PMS is used to specify colors for branding and packaging design

When it comes to branding and packaging, you know that color choice is not something to take lightly. It can make or break a campaign. This is where PMS (Pantone Matching System) comes in to help. PMS is an industry-standard tool that is used to match and identify specific colors for branding and packaging design. By using PMS, you are able to achieve consistency when repeating the same color on different materials, ensuring your branding message stays punchy no matter where it is designed for use. It ensures your packaging design stands out from the competition, delivering vibrant visuals that cut through the noise.

2. It allows for accurate color reproduction between different printing locations

Have you ever experienced stress over color accuracy when it comes to printing materials?  Nowadays, technology has enabled us to ensure that the colors of artwork and text stay consistent across different printing locations. This is possible because of a powerful color control system known as PMS-Pantone Matching System. This system consists of more than 1,000 standardized colors that are completely reproducible through the use of their own ink formulations and shades. With PMS in place, different printers will be able to deliver products with uniform color between one another, no matter the differences in equipment or location. Let this sophisticated system save you from months of stress regarding accurate color reproduction in your projects.

3. Pantone colors can be matched to specific materials used in packaging production

Picking the perfect color for your packaging is essential. You need to find something that captures the product’s essence and really stands out on a shelf. Thankfully, Pantone knows how difficult this task can be and has developed an entire system of colors and materials to make your life easier. With the Pantone Matching System, you can get a precise match to whatever material you’re using in your packaging. You don’t have to worry about not getting the exact shade you had in mind - Pantone will help you achieve exactly what you want.

4. PMS can also be used to match spot colors in logos or graphics

Have you ever worried about how to match the exact spot color for a logo or graphic you're printing? Thankfully, Pantone Matching System (PMS) is here to help. PMS are standardized colors that allow for precise color matching for logos and other graphics. Whether it's a navy blue or shamrock green, using a PMS will ensure that your printed graphics look exactly as intended – no more inconsistencies from monitor screens or printers. Best of all, you don't need any special tools either; all major print shops should have access to the codes of the world's largest color collection. So, why worry? Put your faith in the PMS and let it make sure your printed graphics look perfect every time. Read More: How to Print Your Logo on a Box

5. By standardizing the way colors are reproduced, Pantone, helps minimize inconsistencies in color output

Having a consistent color scheme is immensely important for any business. It helps create brand recognition as customers associate specific colors with your business. Having inconsistencies in the output of those colors can be overwhelmingly frustrating. Fortunately, Pantone Matching System (PMS) provides you with a solution to this problem. PMS integrates color standards across different printing platforms and materials to help ensure that you'll get a uniform color output every time. This way, your brand is accurately represented and customers can always identify it easily. It's an invaluable tool for any business that wants to maintain a consistent look.

6. PMS can be helpful in specifying special finishes or coatings on packaging substrates

When it comes to specifying special finishes or coatings on packaging substrates, PMS can be a helpful tool to make sure you're getting exactly what you want. Utilizing an industry-standard color matching system like Pantone's is the best way to ensure that the color your artwork requires will align correctly with the printed product. Using accurate color specifications makes it possible for converters, inks, and coatings to replicate the desired outcome with accuracy, giving you exactly what you need in a timely manner.

7. PMS can also be utilized when matching print production with packaging machinery

The Pantone Matching System (PMS) has been a stalwart of the printing industry for years. It's an easy way to make sure colors look consistent across multiple press runs, so it's no surprise that the same system is being employed with packaging machinery. The technology has become so advanced that you can use PMS to make sure your product looks exactly the same from shelf to shelf, month after month. So if you're in charge of packing and shipping products or creating displays, utilizing the PMS is a great way to ensure top-notch color consistency. After all, it never hurts to have a little extra insurance when it comes to quality control.

8. Pantone provides a guide for choosing appropriate accents and complementary colors for branding and packaging projects

The Pantone Matching System is an essential tool for creating eye-catching visual designs and developing a strong brand identity. Using the PMS system allows designers to select exact shades of colors in order to ensure that their branding and packaging projects have a consistent, on-brand look. Its color library provides a huge selection of shades and tones that can be mixed and matched to create beautiful, harmonious color combinations. This uniformity across various mediums ensures a unified visual identity, from your website to print materials to broadcast graphics - setting you apart from the competition.

9. When designing for digital media, it's important to consider how colors will appear on various screens

When it comes to digital media, color is key. It can be the difference between a product page that stands out in the crowd or gets overlooked. When designing for digital media, you’ll want to use PMS (Pantone Matching System) for custom packaging so that your products look just as vibrant and eye-catching on all screens. Every type of display – from Retina displays to laptops and mobile devices – presents colors differently, so knowing which PMS swatch will offer the best approximation of your brand’s hue is essential when creating digital designs that wow.

10. Colors reproduced through the Pantone system are consistent across different types of printing processes 

Do you need to make sure the colors in your packaging look consistent? Pantone Matching System is here to help. It's a system that helps with color matching, allowing prints and packaging of similar colors no matter what production processes are used. The system creates a universal language that sets each color apart by assigning codes and names to them, making it easier for manufacturers, designers, and printers to talk about specific shades. So if you need consistency and reliability in terms of the colors of your printings and packaging - put your trust in Pantone Matching System. Read More:

11. Manufacturers can use Pantone chips as a quality control measure to ensure color accuracy in their products 

Ensuring accurate colors on your packaging products is easy with the Pantone Matching System chips. By having matching colors on every batch of products, you can guarantee that your customers are getting what they expect both in terms of quality and visual presentation. Using the Plasticolor PMS chip system allows for an exact match between packaging film and PANTONE codes, providing a fool-proof solution for keeping up with quality control standards throughout production. This system also lets you keep up to date with trend changes since it's easy to switch out the chips and use new hues as needed. Try using the Pantone Matching System chips today for a superior way of managing color accuracy on all your packaging products.

12. There are a number of software programs that allow graphic designers to create using Pantone colors

Graphic designers can now create designs with ease using Pantone colors. There are a variety of software programs and design tools available, such as Adobe Creative Suite or Pantone Color Manager, that allow graphic designers to easily select and manipulate PMS color swatches within their artwork. With these programs at their disposal, designers can quickly produce high-quality artwork that is on brand, precise in color, and consistent across a range of mediums. The Pantone Matching System is an essential tool for creating cohesive branding that stands out from the competition. 

13. Working with Pantone colors enables efficient streamlining of design processes

Not only does working with Pantone colors help create consistently beautiful visuals, but it also streamlines the design process. By using Pantone swatches, designers can quickly search and select from a variety of existing colors, making color selection faster and more accurate. This eliminates trial and error, as well as the need for multiple rounds of revisions due to incorrect color choices. Working with Pantone ensures that designs are on brand, on spec, and on time. 

14. Pantone can also be used to create color palettes to match existing brand colors

Using the Pantone Matching System, you can easily create a palette of colors that perfectly reflects your brand’s signature hue. This makes it easy for designers to create complementary visuals and graphics that accurately represent your brand. To ensure consistency, try to establish a set of Pantone colors for use in all materials across all channels. This is especially important when designing for print and digital platforms since the colors may appear differently depending on the medium. Properly implemented, the Pantone Matching System can help create stunning visuals that accurately express your brand identity.

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Frequently Asked Questions

What is a Pantone?

Pantone is a color-matching system that helps ensure that colors are uniform across various industries and formats. This invaluable tool was developed in 1963 by Lawrence Herbert, establishing the Pantone Matching System (PMS). As its name would suggest, PMS is an effortlessly comprehensive system that can be used to match any color using its universal numbering system - containing over 1,800 standardized swatches.  Pantone continues to be a reliable and essential resource in industries such as design, fashion, interior decorating, marketing, digital media, and even printing. The use of this specialized system ensures that your brand maintains a consistent look and feel across platforms.

How many Pantone colors are there?

Have you ever wondered how many Pantone colors there really are? While picking one color to match a project or artwork can seem like an insurmountable task, it's actually quite simple. Pantone has over 5,000 color options available as part of its library. With this immense range of choices, you can be sure that you'll find the exact hue that you need for your project. This library is constantly growing too, so if in the future you need something very specific, chances are that the Pantone color archive will have the perfect option.

What is PMS color?

PMS color stands for Pantone Matching System and is a worldwide standard color language used in various industries such as printing, web design, packaging, and product design. More than 1,114 solid colors form the PANTONE MATCHING SYSTEM which is also known as spot colors. Spot colors are special premixed ink colors that can be applied to paper without needing building with CMYK. In order to get any special or unusual color PMS colors to come in handy, however, there’s no guarantee that what you see on your computer screen will match the printed version. PMS has been part of the print industry for many years and is widely accepted by printers across the globe. So, when you’re looking for the perfect shade of purple for your project, make sure to consider PMS colors.

Is PMS the same as Pantone?

You may be wondering if PMS vs Pantone is the same thing. The answer is no! PMS stands for Pantone Matching System, which provides a library of colors with specific codes. This is perfect for helping to ensure that when certain shades are printed, they come out consistent every time. Pantone is actually a company that manufactures and licenses color swatches, artwork, and textiles containing standardized PMS colors. Therefore, while they are related, PMS and Pantone serve different purposes – PMS helps your printer get you consistent prints regardless of the press or paper used; Pantone helps you find that specific color you need across various materials.  
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